The Shape of the Future

How to Design for Disruption, Plan for Uncertainty and Adapt to Whatever Tomorrow Brings.

The Shape of the Future reveals how to design strategies that are flexible and resilient enough to adapt to whatever the future brings. The systems that endure are never the ones designed to resist change. They're the ones designed to run on it.

Change. Uncertainty. Disruption. With unpredictability now the only thing that we can predict in life and business going forward, how can you stay ahead of fast-changing times and trends?

Whether you're leading organizations, launching products, or redesigning how your team operates, it is a practical blueprint for creating solutions that grow stronger through use and convert every shock or setback into fuel for growth.

Offering a revolutionary new approach to design thinking and strategic planning, it reveals how to build future-proof solutions that grow stronger and more resilient over time… not less relevant. Inside, you'll discover how to thrive amid change and disruption.

A NEW APPROACH TO SYSTEMS THINKING AND DESIGNING FOR DISRUPTION

Learn to design products, teams, and organizations that grow stronger through use, convert every shock or setback into fuel for growth... and can adapt to whatever tomorrow brings.

Systems that endure aren't optimized for a single ideal state. They're built for continuous transformation. FORMA is a design thinking framework built on five interconnected principles: Flexibility, Optimizability, Resilience, Modularity, and Adaptivity, that explains why some systems thrive amid uncertainty and disruption while others collapse. It's not about predicting the future. It's about building strategies ready to greet it.

Learn how to build future-proof solutions that grow stronger and more resilient over time… not less relevant. Inside, you'll find the tools to thrive amid change and disruption, craft future-ready businesses, brands, and careers – and deliver tomorrow's solutions today.

Design for Change and Disruption
Discover FORMA: A new way of design thinking and a strategic planning model that helps you plan for change and build future-proof products, services and solutions.

Transform Uncertainty into Advantage
Learn how to spot emerging events before they happen – then harness the power of change and new trends and technologies to innovate and stay one step ahead of the curve.

Master Rebranding and Reinvention
FORMA offers a blueprint for continuous innovation—a way to empower organizations, products, and people to change in tune with the times, trends and world around them.

Upgrade Your Mindset
Get the tools needed to strategize your way to success in the modern business and career landscape – and survive and thrive, whatever tomorrow brings.

What Industry Leaders Are Saying

You don't survive complexity by predicting it, but by building teams and systems that can adapt faster than events unfold. The Shape of the Future translates that hard-earned insight into a powerful framework for leaders everywhere.

Gen. Stanley McChrystal, #1 Bestseller, Risk: A User's Guide

We can’t predict the future, no matter what some may claim. But we can design for whatever’s to come. The Shape of the Future shows you how, and reveals how adaptability (not optimization) is the real competitive advantage

Ann Handley, COO, MarketingProfs and WSJ bestselling author of Everybody Writes

Helps leaders move from reacting to disruption to designing for it instead.

Tony Bingham, President & CEO, Association for Talent Development

A powerful new approach to design and strategy that embraces uncertainty as a strength, not a threat. This is future-thinking done right.

Michelle Duke, President, NAB Leadership Foundation

Offers a winning recipe for business and life success: It’s a worthwhile survival and success manual that shows how to plan, pivot and become more flexible and resilient

Gary Shapiro, Executive Chair, Consumer Technology Association and Author, Pivot or Die

In a world in which the only constant is change, Jankov and Steinberg uncover the secret to not only surviving but thriving in the future. Their focus on flexibility as the skill for essential future-proofing makes this a must-read for anyone in business looking to navigate the road ahead.

Ray Day, Stagwell Vice Chair, Allison Worldwide executive chair and former Ford and IBM chief communications officer

Offers a winning recipe for business and life success: It’s a worthwhile survival and success manual that shows how to plan, pivot and become more flexible and resilient

Gary Shapiro, Executive Chair, Consumer Technology Association and Author, Pivot or Die

Presents a more flexible and future-proof approach to innovation and creative thinking that can greatly help expand and benefit any organization’s strategic playbook.

MIKE SCHORR, SVP REVENUE OPERATORS, TRAX RETAIL

"Stop building rigid, fragile systems designed to resist change; start building the modular, resilient ones that finally learn how to run on it, thrive through disruption, and convert every unforeseen shock into fuel for a future you no longer need to predict because you are finally ready to out-design it.

This isn't a book. It's a paradigm shift.

The Shape of the Future will forever change the way you see the world.

A repeatable, scalable framework for building products, teams, and strategies able to learn from change, and evolve stronger for the effort. From startups to Fortune 500, and governments redesigning public services to educators rethinking how we train tomorrow's students, FORMA offers a reliable pathway through shifting times and trends.

Every example underscores the same uncomfortable truth. What you build today will face a tomorrow that you cannot predict. The only question is whether your creations will fold under pressure or feed on it. The Shape of the Future is built upon 12 years of research on how winners thrive amid disruption in every domain.

Across technology, healthcare, education, urban planning, military strategy, consumer products, and more, the answer is simple: The systems that endure are never the ones designed to resist change. They're the ones designed to run on it. You do not need another book full of case studies to admire from a distance. You need a different way of thinking, one that rewires how you approach every design challenge, every team structure, every strategic decision from this point forward.

FORMA is that rewiring. It is not a formula, not a twelve-step process, not a consulting framework dressed up in new language. It gives you the architecture to thrive in any version of it.

Learn to spot what others miss: FORMA gives you a lens through which to design better systems and solutions.

Discover how to design for continuous growth and evolution - not fleeing market trends and temporary success.

Find out how to turn disruption into fuel... and every shock, surprise, and setback into competitive advantage.

Build products, services and solutions to change and evolve - not grow more irrelevant or outdated.

Master scaling without breaking, whether you lead a 5-person team or a 5,000-strong organization.

Realize how to stop predicting and start designing for tomorrow... and prepare to greet it, whatever future arrives.

The Troublemaker and The Futurist

One spent two decades telling executives what they did not want to hear. The other has helped them design dozens of today's most successful consumer products. Together, they wrote the book that rewrites everything you've learned about business.

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Scott Steinberg

Hailed as The Master of Innovation by Fortune magazine, a 21st Century Icon, and the World's Leading Business Strategist, Scott Steinberg is one of today's leading futurists and keynote speakers.

A strategic consulting expert trusted by four-star generals and Fortune 500 CEOs alike, he has served as a source of thought leadership for over 3,000 leading brands and helped create some of today's most recognized products, reaching more than one billion homes worldwide.

Named to Consulting magazine's Top 25 consultants for Excellence in Leadership, he is the bestselling author of 30 books including Think Like a Futurist, Make Change Work for You, and Fast Forward.

Featured across hundreds of media outlets from CNN to TIME to The Wall Street Journal, the Fortune 500 calls him a "defining figure in business and technology" and a "top trendsetter to follow." However, beyond the stages and the headlines, Steinberg's work has always centered on one question: How do you build things that don't just survive change but thrive on it? The Shape of the Future is where decades of answering that question finally landed.

For more, visit his website at www.FuturistsSpeakers.com.

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ADJ

ADJ spent two decades inside the machine of corporate innovation: The kind with keynote stages, consulting retainers, and strategy decks thick enough to stop a door.

He has been the in-house Futurologist at a Swedish car company famous for its safety measures, Chief Knowledge Officer at a telecom where he built the thing behind the thing, and the person credit card companies, investment banks with three names, German engineering giants, pharmaceutical firms, and the occasional government called when they wanted someone to tell them the truth about tomorrow. He has done this across finance, energy, mobility, and life sciences. Some clients even hired him twice.

What he learned from all those years is simple: Most corporate transformation is performance art. The useful strategies fit on a napkin. The 200-slide decks usually mean there is no plan at all. When someone says "leverage our core competencies," they often have no idea what they actually do.

When they whisper "disruption," he checks if there is a real problem being solved or just apps duct-taped onto broken processes.

Today he runs Visoko Darvo , where he does work that matters without the conference circuit.

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